PLG and LIGHTBLUE worked an event to remember for the reveal of one of the most anticipated games of 2014, Destiny. Held outdoor, PlayStation Middle East with Activision invited a plethora of gamers and media to the specially set up arena at The Beach Dubai, JBR.
It was a fitting collaboration revealing DESTINY’s graphics and game displays at Dubai’s famous outdoor cinema. LIGHTBLUE took over the space with a 20m saddlespan tent and screened all gameplay action on the giant cinema screen. Alongside the big screen action, media sat at our bespoke DESTINY gaming booths, and were able to try it out for themselves first hand.