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Award Winning - eSports Operator - Producer - Broadcaster

We are PLG

What We Do Contact Us
about-plg

About Power League Gaming

We are a one stop shop for the complete strategic, production and content solution for publishers and brands working in gaming and eSports. Operating all across the Middle East, Levant and North Africa our multicultural, passionate and highly motivated team of specialists provide the edge to your business. PLG is the perfect solution for you to meet your objectives, with exacting insights, drawn from years of experience on a wide range disciplines and themed marketing, events and content creation solutions. We get it, we understand it, we deliver and we take ownership for an A to Z solution.

Dedicated eSports Operators

Online and Live events, eSports tournament with publishers and brands in more than 14 countries.

Branded Gaming Platforms

No.1 consumer gaming platforms for console and PC communities, broadcast and media distribution.

Gaming Industry Partnerships

Unique experience, access and consultancy with the games industries leading publishers.

Proven Track Record

Navigating and unlocking the potential in the Middle East and Africa market is exactly what we do best.

drop-us-a-line
Play More. Win Everything. 
our-philosophy-is

Listen to our partners, understand the audience, upgrade the content and improve. It is a delicate evolution to keep expectations realistic while still pushing for more. Our team is trusted to deliver to a local audience that wants international quality

John Lacey | Managing Director & Founder of Power League Gaming
our-service

Our Service

Our quality standards apply also in terms of service, technical expertise and advice. Our dedicated employees are happy to assist you with know-how and experience in your daily business.

Consulting

in marketing, media and brand integration for the gaming sector both to publishers and or multinational brands. We bring consumer brands closer to publishers and their franchises and vice versa to deliver upon key goals and objectives respectively.

Licensing

for many agencies and brands is where ideas can run into problems and timelines run out of control. We have the experience to provide a go to market solutions on tight deadlines and offer realistic and executable propositions that for the franchise, brand and varying market conditions.

Ideas

are something that we pride ourselves on, we want to bring fresh solutions that stand out, do not always fit the typical mold and can push the bar even higher. We like to pride ourselves on our creative thinking commercially and strategically in addition to the execution itself.

Full Service

delivery is something that comes from hiring experts. We have handpicked a team from around the world that delivers in their given field, be it strategy, marketing, public relations, digital, programming, production, filming, editing, broadcast, media and more. We give you the solution and the A to Z then pick with you the resource required to execute.

work

Work

We believe our work speaks for itself. Browse our most recent projects below.

Red Bull Player One
Battlefield 1 Middle East Livestream Launch Event
EA Sports FIFA 17 Media Launch Event
PLG Super League
brands

Brands And Partners We Work With

  • Fanta
  • EA Games
  • EA Sports
  • PlayStation
  • Coca Cola
  • Lenovo
  • Legion
  • HyperX
  • Omen
  • HP
  • NVIDIA
  • BenQ
  • Etisalat
  • VIVA
  • Umniah
  • Orange
  • Jeep
  • Dodge
  • Red Bull
  • Asus
  • AMD
  • Samsung
  • Activision
  • Blizzard
  • Arab Bank
  • MSI
  • WB Games
  • Xbox
  • Cooler Master
  • Ubisoft
  • Red Entertainment
  • SanDisk
  • Astro
  • Turtle Beach
  • Capcom
  • Intel
  • McDonalds
  • Burger King
  • Buffalo Wings and Rings
  • KUDU
some-of-the-clients-we-work-with

What clients say about us

  • <b>Tolga</b> <b>Cebe | </b>Regional Marketing Manager at the Coca-Cola Company Middle East

    Great job – it was really a mind opening event clearly highlighting the potential. Really appreciate the long hours and diligence. At the end; your efforts paid off dearly and what was supposed to be a trial created a strong best practice. 

    Tolga Cebe | Regional Marketing Manager at the Coca-Cola Company Middle East
  • <strong>Al </strong><b>Tareq Al Ameri | </b>CEO Yas Marina Circuit

    As the ‘Meeting place of Champions’ and the host of the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX, Yas Marina Circuit is delighted to be establishing itself as the home of eSports in the UAE. The spirit of e-sports and gaming is a perfect fit with the Circuit’s brand and strategic vision, and the venue lends itself perfectly to the sport’s innovative broadcast and staging demands. Our partnership with PLG is our first step in this direction and together we are aspiring to develop a new generation of regional talent.  The growth of the sport has been phenomenal and we’re proud to play host to the region’s best in the years to come.

    Al Tareq Al Ameri | CEO Yas Marina Circuit
  • <strong>Chantelle Tavid<b> | </b></strong>Regional Marketing Director

    We witnessed companies come and go from the tournament scene in the Middle East, in the past couple of years, with mixed experiences, but we are happy to see PLG emerge as strong partners.

    Chantelle Tavid | Regional Marketing Director
  • <strong>Lara El Barkouki<b> | </b></strong>Asst. Manager Product Marketing at Samsung

    It was a pleasure working with you and the PLG team too. Thank you all for your contribution and support! 

    Lara El Barkouki | Asst. Manager Product Marketing at Samsung
  • <b>Krystian </b><b>Jaroszynski | </b>European product marketing manager at HyperX

    Hope you’ve managed to slowly recover from the madness of an event this was. Did I mention it was brilliant? You know it but one more time, thanks for all the hard work. 

    Krystian Jaroszynski | European product marketing manager at HyperX
  • <b>Ahmad “Sparkileptic” Makki | </b>founder of Region 2

    Call of Duty World League will be one of the biggest and most influential events in regional gaming history. It’s been a long time in the making, but without the right talent and expertise of PLG, it could not have been made possible. As a gamer, critic, and enthusiast, I look forward to the resulting impact Call of Duty World League will have on eSports in the Middle East. 

    Ahmad “Sparkileptic” Makki | founder of Region 2
  • <b>Tolga</b> <b>Cebe | </b>Regional Marketing Manager at the Coca-Cola Company Middle East

    Great job – it was really a mind opening event clearly highlighting the potential. Really appreciate the long hours and diligence. At the end; your efforts paid off dearly and what was supposed to be a trial created a strong best practice. 

    Tolga Cebe | Regional Marketing Manager at the Coca-Cola Company Middle East
  • <strong>Al </strong><b>Tareq Al Ameri | </b>CEO Yas Marina Circuit

    As the ‘Meeting place of Champions’ and the host of the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX, Yas Marina Circuit is delighted to be establishing itself as the home of eSports in the UAE. The spirit of e-sports and gaming is a perfect fit with the Circuit’s brand and strategic vision, and the venue lends itself perfectly to the sport’s innovative broadcast and staging demands. Our partnership with PLG is our first step in this direction and together we are aspiring to develop a new generation of regional talent.  The growth of the sport has been phenomenal and we’re proud to play host to the region’s best in the years to come.

    Al Tareq Al Ameri | CEO Yas Marina Circuit
  • <strong>Chantelle Tavid<b> | </b></strong>Regional Marketing Director

    We witnessed companies come and go from the tournament scene in the Middle East, in the past couple of years, with mixed experiences, but we are happy to see PLG emerge as strong partners.

    Chantelle Tavid | Regional Marketing Director
  • <strong>Lara El Barkouki<b> | </b></strong>Asst. Manager Product Marketing at Samsung

    It was a pleasure working with you and the PLG team too. Thank you all for your contribution and support! 

    Lara El Barkouki | Asst. Manager Product Marketing at Samsung
  • <b>Krystian </b><b>Jaroszynski | </b>European product marketing manager at HyperX

    Hope you’ve managed to slowly recover from the madness of an event this was. Did I mention it was brilliant? You know it but one more time, thanks for all the hard work. 

    Krystian Jaroszynski | European product marketing manager at HyperX
  • <b>Ahmad “Sparkileptic” Makki | </b>founder of Region 2

    Call of Duty World League will be one of the biggest and most influential events in regional gaming history. It’s been a long time in the making, but without the right talent and expertise of PLG, it could not have been made possible. As a gamer, critic, and enthusiast, I look forward to the resulting impact Call of Duty World League will have on eSports in the Middle East. 

    Ahmad “Sparkileptic” Makki | founder of Region 2
our-team

Our Core Team

Drawing on years of experience working with numerous types of clients around the world and a passion for gaming, our team of accredited gaming, marketing and creative professionals will craft a customized plan of services to meet each client’s unique needs.

John Lacey
John Lacey

John Lacey

Founder and Managing Director
Nazih Fares
Nazih Fares

Nazih Fares

Head of PR & Marketing
Hakim Abu Nahel
Hakim Abu Nahel

Hakim Abu Nahel

Broadcast & Community Manager
Arnor Jonsson
Arnor Jonsson

Arnor Jonsson

Project Manager
John Lacey

John Lacey

Founder and Managing Director
Nazih Fares

Nazih Fares

Head of PR & Marketing
Hakim Abu Nahel

Hakim Abu Nahel

Broadcast & Community Manager
Arnor Jonsson

Arnor Jonsson

Project Manager
we-are-good-at

We are good at

Each completed project makes us learn from it, and create innovative brand solutions that merge the world of gaming with third party brands.

Video Content Creation
80%
eSports Tournaments
90%
Brand Synergy
90%
Consumer Analysts
85%
Product Activation
90%
We can't stop working
100%
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Get Started with PLG Now

Big or small, we've got a solution when you need it. Our team is ready and waiting for your projects, and all you need to do is contacting us.

195

Events Done to date 

81

Clients Worked With

14

Countries Operating 

9

Global Industry Awards

PLAY MORE, WIN EVERYTHING.